Innovation and Strategies Organizational Growth †Free Samples

Question: Discuss about the Innovation and Strategies for Organizational Growth. Answer: Introduction The change that is being undertaken by the organizations is based on the sustainability of the organization in the market. The major aspects of the change are based on the innovation that is being undertaken by the companies in order to adhere to the change in the demands and the preferences of the customers. On the other hand, the innovation that is being undertaken by the organizations helps the same in gaining over the competitive advantage of the same in the market. The concerned company for this report, Apple inc. has taken steps to maintain their brand name through the innovation that is being undertaken by the same in the market. it has helped the organization in bringing in continuous improvements in the structure and the functioning. The main purpose of the report is to review and analyze the article by Stefan Thomke and Barbara Feinberg, named Design Thinking and Innovation at Apple. It will be helping in the proper understanding of the manner in which the organization has gained its repute though continuous innovation and planned strategies. According to Thomke and Feinberg (2012), in the year 2012, the launch of the iPad, which resulted to the growth of the market share price of the organization as it reached US$ 600 billion. It has helped the organization in determining the improvements in the financial strengths of the organization in the market, a signal of their growth and expansion based on the needs of the people. Thomke and Feinberg (2012), stated that the market capitalization of the company is estimated to be US$ 550 billion with an annual sale of US$ 100 billion. It has resulted to the growth of the organization in the market. The company has retained its market value since its inception. According to a report, the present market capitalization of the organization has increased to $911.906 billion, which is significantly more than that of Alphabet Inc., which is worth $787.884 billion (Johnson et al., 2018). The major aspects of the growth of the organization are based on the innovation and the sustainability of the same in the market. The continuous innovation process of the organization and the strategies has helped in the sustenance and the expansion of its business all around the world. The innovation and the strategies that are being undertaken by the management of the organization have helped in determining the different aspects of the change in the structure and the functioning. The continuous innovation that is being undertaken by the organization and the Platform strategy has helped in determining the growth and the sustainability of the organization in the world market. As stated by Thomke and Feinberg (2012), the Platform strategy makes an effort of making the operations and the strategies that are being implemented and organized by the company is made confidential. The strategies are not disclosed to the public, which helps the organization in retaining their magic of excellence in the markets. On the other hand, the simplicity of their operations and the proper execution of the strategies have helped the organization in holding on to the continuous improvement efforts undertaken by the same in the market. The innovation approach of Apple and the competitive advantage The determination of the needs of the customers all around the world has helped Apple in undertaking the required modification sin their systems. The proper understanding of the needs of the people has helped the company in undertaking innovations on their products and the services. The development of the products and the modifications in the systems and the configuration is being undertaken by the organization with their effort of bringing in innovation through the determination of the needs of the people. Thomke and Feinberg (2012), in the article Design Thinking and Innovation at Apple stated that excellence in the execution of the processes and the innovation minded people that filled the company with maximum knowledge resource that has helped the same in undertaking the change in the systems and the functioning. The innovation that is being undertaken by the organization has helped the same in gaining a competitive advantage in the market. The business market was occupied with Windows and Intel (Wintel) at the time when Apple was struggling for its market position through continuous innovation. The innovation has helped the organization in gaining over the market through the proper identification of the needs of the consumers. Thomke and Feinberg (2012), stated that the user-friendly interface and the simple functioning is one of the major feature that supported the growth of the organization in the market. The people working in the organization are qualified engineers and scientists that has helped in the quick progression of the organization in the market scenario. Thomke and Feinberg (2012), stated that the growth of the organization is based on the innovation that is being undertaken by the same in order to meet the needs of the customers. However, Johnson et al. (2018) stated that the company prioritizes the Protective Strategy where the organization has taken steps to introduce similar products for maintaining their market position other than focusing more on innovation. Therefore, it can be stated that the organization has taken steps to balance the aspects of the innovation and retention in the markets, which has helped the organization in its growth and expansion in the market. Culture of the company that supports people to undertake the innovation The corporate culture of the organization has helped and supported the employees to undertake continuous innovation in the processes. According to Thomke and Feinberg (2012), the major aspects of the change that is being undertaken by the organization is based on the change in the preferences and the requirements of the customers. Therefore, it can be stated that the identification of the various elements of innovation is supported by the organization culture as it has every provision of undertaking the innovations. Steve Jobs played an important role in determining the progress of the organization while undertaking the different aspects if the change in the systems and the marketing of the products in the market. According to Thomke and Feinberg (2012), Jobs has brought about the change in the structure and the functioning of the organization. On the other hand, he acted as a boosting agent in the year 1997, which has helped in improving the market position of the organization through the enumeration of the chief competitors of the organization and the different aspects of the change that is required to be undertaken by the organization to sustain its market position. According to Steve Jobs, the proper design that could be given to the apparatus should be based on the simplicity as it is taken as the absolute form of sophistication. Jobs explained, The system is that there is no system . However, he never meant his company to be chaotic in nature but he wanted to emphasize more on innovation and less on the effectiveness of the processes that are being undertaken by the organization. Innovation comes from the simple ideas of the people who work in the company, with and for the company. According to Thomke and Feinberg (2012), the innovations that are being undertaken by the organization is beyond the fashion and the trend that is followed by the market and which is characterized by simplicity. Therefore, this strategy of Apple has helped the company in gaining over a competitive advantage in the market. References Johnson, K., Li, Y., Phan, H., Singer, J., Trinh, H. (2018).Mds.marshall.edu. Retrieved 27 March 2018, from https://mds.marshall.edu/cgi/viewcontent.cgi?article=1420context=etd Thomke, S. H., Feinberg, B. (2012).Design thinking and innovation at Apple. Harvard Business School Publishing.